A sizable Native American nation, NA1, decided to expand their cannabis operations beyond medical and adult-use retail. To launch a manufacturing division, NA1 decided to first introduce a new brand of cannabis vapor products. They wanted to create compelling products that consumers would purchase again and again, but also needed an ingredient partner that could supply products that were unimpeachable from a regulatory compliance perspective. Since their business was governed by state compacts, they required the highest quality standards, quality assurance, and documentation.
Furthermore, NA1 did not want their product line to be shackled to any one growing area or to be inconsistent due to plant variability. NA1 wanted to provide a consistent product and consumer experience wherever the brand was found in collaboration with partner Native American nations around the country and the world. Entour helped NA1 achieve all of their competing goals so they could operationalize their vision.
