Ever wondered why one cannabis strain smells like citrus and boosts your energy, while another smells earthy and makes you feel calm? The answer lies in terpenes.

When you pick up a jar of cannabis flower and catch that rush of citrus, pine, earth or spice, that’s not just aroma. It’s the olfactory fingerprint of the terpene profile working to shape your experience. In other words: the smell and taste aren’t just sensory ,they’re informative. Understanding terpene profiles can help you choose strains more thoughtfully, anticipate how you’ll feel, and match your cannabis use to your goals.