Get to know about strains: A formulator’s guide

Get to know about strains: A formulator's guide

The wrong strain can sink a product before it reaches the shelf. Whether you’re formulating a probiotic supplement or a cannabis-infused beverage, the specific strain you choose determines everything from efficacy and flavor to shelf stability and regulatory compliance. Yet many formulators treat strain selection as an afterthought, grabbing whatever’s available rather than understanding how different strains deliver distinct effects and benefits.