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Up-to-date news, announcements, and information from our expert team of flavor specialists

Man in a purple shirt using smartphone at desk with laptop, notebook, and charts, representing modern work environment and engagement with digital content related to cannabis and terpenes.

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When you pick up a jar of cannabis flower and catch that rush of citrus, pine, earth or spice, that’s not just aroma. It’s the olfactory fingerprint of the terpene profile working to shape your experience. In other words: the smell and taste aren’t just sensory ,they’re informative. Understanding terpene profiles can help you choose strains more thoughtfully, anticipate how you’ll feel, and match your cannabis use to your goals.
When you breathe in a drop of essential oil, you’re not just inhaling a nice scent; you're encountering a complex blend of organic compounds known as terpenes. These molecules are responsible for the aromas, flavours, and even some of the therapeutic benefits of essential oils.

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When you evaluate a cannabis product, it’s easy to zero in on the THC number. But here’s the important truth: while THC gets the spotlight, another group of compounds, terpenes, plays a quietly powerful role in how the experience actually feels. This article dives into how terpenes differ from THC, what benefits each brings, and how using them together can shape your journey with cannabis in a smarter way.
A Pine Cone Indicating Aromatic Compounds - Entour Brand - Entour Aromatic Terpenes

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When you relish a burst of citrus in your drink, breathe in the crisp scent of pine after rain, or detect subtle floral notes in a herbal tea, you’re encountering more than just aroma, you’re experiencing the power of terpenes. These tiny compounds are at the heart of how plants smell and taste.
When you select a cannabis strain, you might focus on THC or CBD levels, but there’s a full dimension beyond those. Enter terpenes: the aromatic, flavourful compounds in the cannabis plant that shape the sensory profile and may influence how you feel.

News

When you select a cannabis strain, you might focus on THC or CBD levels, but there’s a full dimension beyond those. Enter terpenes: the aromatic, flavourful compounds in the cannabis plant that shape the sensory profile and may influence how you feel.
When you breathe in a drop of essential oil, you’re not just inhaling a nice scent; you're encountering a complex blend of organic compounds known as terpenes. These molecules are responsible for the aromas, flavours, and even some of the therapeutic benefits of essential oils.

News

When you breathe in a drop of essential oil, you’re not just inhaling a nice scent; you're encountering a complex blend of organic compounds known as terpenes. These molecules are responsible for the aromas, flavours, and even some of the therapeutic benefits of essential oils.

News

Terpenes are aromatic compounds built from isoprene units that plants (and some animals) make. In cannabis, they help shape aroma and flavor and may influence effects alongside cannabinoids, though human evidence is still developing.
cannabis plant

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Picture yourself inhaling the crisp scent of pine  in a forest, or slicing into a juicy orange and catching that uplifting burst of citrus.

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Learn what terpenes are, how they’re classified, and how monoterpenes vs sesquiterpenes shape the scent, depth, and feel of terpene-blend products.
Man enjoying the outdoors, inhaling fresh air amidst green foliage, reflecting relaxation and connection to nature.

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If you enjoy the incredible natural and delicate aromas that come with your favorite cannabis product, you likely have a little gift from Mother Nature called terpenes to thank. Terpenes are naturally occurring components in plants that give them their unique fragrance, flavor, and even color. Love the smell of roses, the taste of mint, or the color of your favorite berries? That’s right – those are terpenes at work, helping each plant define and play its role in the natural order of things.
Sunflower field under a bright blue sky with fluffy clouds, symbolizing natural aromas and botanical flavors relevant to terpenes in cannabis products.

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If you’re in the cannabis industry, you’ve probably heard of cannabis concentrates.However, as with many new products, educating your customers is one of the critical keys to success. We thought a comparison between flower and concentrates might help them better understand each product’s nuances and how they affect their experience.
Regulatory law book with gavel and pen, symbolizing cannabis regulations and compliance.

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In recent years, the legalization of cannabis for medicinal and recreational purposes sparked joy amongst users, proponents, and manufacturers of cannabis-related products. But behind the headlines lies a complex web of regulations governing the cultivation, production, distribution, and sale of these goods that have been put in place to protect businesses, consumers, and society at large. 
An Image Of Lemons Highlighting The Citrus In Limonene - Entour Botanical Specialists

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Citrus’ many beneficial properties is why so many products, from beverages to household cleaners, use a pleasant citrus aroma as an additive. It’s also widely used as a flavor or scent agent in products such as beverages, candies, chewing gum, and baked goods, as well as in aromatherapy, cosmetics, and anywhere else where a refreshing and uplifting effect is needed, including – you guessed it – cannabis! And it’s all thanks to a fascinating and versatile terpene called limonene.
A Dice Rolling Facts and Myths - Entour Botanical Specialists

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Cannabis producers understand that the key to fostering organic business growth is through offering high-quality products their customers will love – and keep coming back for. Much of their business success relies on using high-quality terpenes
A person relaxing on a couch - Entour botanical specialists

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You've probably heard about terpenes, but do you truly understand their impact and ubiquity? Terpenes are organic compounds, pivotal in the natural essence of plants. They are the unsung heroes behind the captivating aromas of flowers and the distinct flavors of fruits. Their roles extend beyond mere sensory delights; they play a crucial part in plant survival and attraction.
A Woman Smiling In The Sun After Using A Vape Cartridge - Entour Botanical Specialists

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You're on a quest for the ultimate vaping experience, and the secret lies in terpenes. These aromatic compounds are the heart of vape cartridges, profoundly influencing flavor and your overall sensory journey.
A Pine Cone Indicating Aromatic Compounds - Entour Brand - Entour Aromatic Terpenes

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You're about to dive into a fascinating world of aromatic compounds where scent holds secrets. Cannabis, a plant with a rich tapestry of strains, each exuding its own unique aroma, beckons you to explore. The smell is more than just an enticing aspect; it's a key to unlocking the quality of marijuana.
Smiling man in a purple blazer holding a smartphone, representing modern communication and brand engagement in the cannabis industry.
Abstract geometric design representing interconnected pathways and structures, symbolizing collaboration and innovation in cannabis product development for Native American nations.

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