If you enjoy the incredible natural and delicate aromas that come with your favorite cannabis product, you likely have a little gift from Mother Nature called terpenes to thank.  Terpenes are naturally occurring components in plants that give them their unique fragrance, flavor, and even color. Love the smell of roses, the taste of mint, or the color of your favorite berries? That’s right – those are terpenes at work, helping each plant define and play its role in the natural order of things.

If you’re in the cannabis industry, you’ve probably heard of cannabis concentrates. However, as with many new products, educating your customers is one of the critical keys to success. We thought a comparison between flower and concentrates might help them better understand each product’s nuances and how they affect their experience.